GCH Insurance Group

Live Life Protected

Website | Messaging | Video | Lead Gen

a white building with the letters gch on it

The Need

When GCH approached us, they desperately needed a website overhaul. While they’d been successfully running their business for many years, their website had been neglected for quite a while. The president of the company was even embarrassed to show new clients the website, that’s how outdated it was. Overall it was stale and lackluster, and it wasn’t a representation of GCH as a company.

The Solution

We started with their brand messaging and clarifying what their core offerings are. After lots of discovery conversations with their team and development on our side, we came to the tagline "Live Life Protected." This became the foundation for the website copy, video scripts, and visuals. GCH Insurance Group is now able to connect with their ideal audience because they have clear, easy to understand messaging, and a lead generating website.

Click here to visit GCH Insurance Group's new site.

Deliverables

Pro Website, Messaging Guide, Video, Lead Generating Asset

Industry

Full Service Insurance, Local Business

Year

2021

"Our website was dated and in need of a redesign. Bolt came in with a fresh and creative approach that was high quality and very professional. We quickly got feedback on how much better our website was. Now, we proudly use our site to showcase who we are and what we do."

-John W. Hampton, GCH Insurance