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Messaging | Website
The Need
Rising Sun went unnoticed in the construction industry because they lacked brand awareness. They came to us with a new logo, but didn't have the strategy to implement it in the digital landscape a build a brand name.
The Solution
After researching the industry, we recognized a clear path to build awareness for Rising Sun that included brand messaging and a website. As a young company, Rising Sun needed fundamental marketing assets and a partner to guide their team. With our seven-part Brand Messaging framework, Bolt set the foundations for Rising Sun's brand voice for years to come. We then used the messaging to build a stand-out website that would attract potential leads and turn them into clients.
Click here to visit Rising Sun's site.
Deliverables
Brand Messaging, Pro Website
Industry
Commercial Construction, Industrial Construction, General Contracting
Year
2021-22
"Hearing our competitors tell us that we looked twice their size online was a real confirmation for us that something was working with our marketing."
Within three years of investing in marketing with Bolt, Rising Sun tripled their revenue. We gave the Rising Sun team sound marketing fundamentals like Brand Messaging and a Website to supercharge their growth and set them up for success for years to come. They're now known as a top competitor in the Construction field.
Our Director of Sales, Jake Ousley, met with Rising Sun's Chief Business Officer, Richard Grier, to discuss how marketing flipped the script for their business. Read the full interview below.
Bolt Marketing