United Motorsports

Rebrand

The Need

What started as a one location dealership, has grown into a 7 location dealership across Kentucky. Lexington Motorsports was established in 2003. As they expanded into surrounding areas, each new dealership had a name like Richmond Motorsports and Middlesboro Motorsports. They needed one, unified to represent the growing company as it expands into new states and regions. The owner wanted a fresh, modern brand that showcased the fun of motorsports.

The Solution

We knew that a national rollout of Motorsports locations should be under one umbrella so we began brainstorming names for the new brand. We decided on United Motorsports, a true testament to how we wanted the brand to feel. We wanted to celebrate and upgrade the original branding in a way that would be excited and recognizable to longtime customers so we refreshed the blue and white color palette and chose a modern sans serif font.

Deliverables

Rebranding, Collateral

Industry

Motorsports Dealership, Retail

Year

2022

Testimonial

"When we decided to do a national rollout, we knew we could trust Bolt Marketing to design our new brand. Because of their expertise and guidance, we were able to successfully launch United Motorsports with modern, sleek branding that we and our customers love."

-Owner of United Motorsports