Transform Your Business in a Day

Clarify your message with proven frameworks from marketing experts.

Secure Your Spot

We're closing ticket sales on August 15! Secure your spot now while you still can!

One Day to Refine Your Message & Transform Your Business

Secure Your Spot

You’ll walk away with:


  • A clear, compelling message using the trusted StoryBrand framework
  • How to apply your messaging on website, social, and in sales collateral
  • Real-time coaching and exercises to work on your own messaging live


Featuring:


  • LIVE Teaching from The World's Leading Expert on The StoryBrand Framework, Dr. J.J. Peterson
  • Expert guidance from marketing experts
  • Live Coaching
  • Optional VIP Happy Hour


Lexington, KY

September 12th, 2025

In Person + Livestream

Lexington, KY

September 12th, 2025

In Person + Livestream

Why Do You Need Messaging?

Most businesses waste an enormous amount of money each year on marketing and ineffective websites. Do you know the primary reason? Because their messaging is confusing. When your messaging is vague, customers don’t pay attention, which wastes time and money. 


The solution to this problem lies in clarity. By harnessing the power of storytelling, you will unlock your brand message and create a narrative that engages your audience, positions you as an expert, and improves the performance of all your marketing efforts. Using the StoryBrand framework, we will take you through a process that is proven to clarify your message and grow your business.

The Benefits Are Endless

  • Learn the exact words to say to convert customers
  • Align your entire team with a powerful messaging script
  • Apply a proven messaging framework across all of your marketing efforts
  • Confidently communicate what you do
  • Communicate your value in a way that clicks with your ideal client
  • Attract the right audience with a message that cuts through the noise
  • Receive live coaching from marketing experts
  • Transform the way your business is shown to the world
  • Build trust and credibility with compelling language
  • Connect with other like-minded entrepreneurs

Choose Your Experience

Secure your spot now! Tickets only sold through August 15!

This one-day workshop will give you everything you need to clarify your message and start growing your business. You’ll walk away with a complete messaging system you can use immediately to attract more customers and grow your business with confidence.

IN-PERSON

$795

Experience the workshop live, transform your marketing, and collaborate directly with industry experts like Dr. J.J. Peterson. Limited availability! Tickets only sold through August 15!

Secure Your Spot →

VIP PACKAGE

$995

In-person workshop and private happy hour with Dr. J.J. Peterson & Bolt Marketing. Only 15 spots available! More details. Tickets only sold through August 15!

Secure Your Spot →

About the Speaker & Host

About the Speaker & Host

Dr. J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor in the Master of Marketing program with the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. As Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

More About Dr. J.J. Peterson

Dr. J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor in the Master of Marketing program with the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. As Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

More About Dr. J.J. Peterson

Bolt Marketing

Bolt has helped hundreds of businesses transform their marketing. From delivering foundational assets like messaging, websites, and explainer videos to full-scale marketing services, advertising, and more, we haven't met a marketing problem we can't solve!


More About Bolt

Bolt Marketing

Bolt has helped hundreds of businesses transform their marketing. From delivering foundational assets like messaging, websites, and explainer videos to full-scale marketing services, advertising, and more, we haven't met a marketing problem we can't solve!


More About Bolt

01

Secure Your Spot Before August 15

02

Attend the StoryBrand Live with Dr. J.J. Peterson & Bolt Marketing

03

Transform Your Messaging & Grow Your Business

What the Day Will Look Like

Venue

📍333 East Main St, STE 185

Lexington, KY 40507

Hotel Recommendations

📍The Manchester

📍21c Museum Hotel

📍Lexington Marriott City Center


Note: The closest airport is Blue Grass Airport (LEX)

Venue

📍333 East Main St, STE 185

Lexington, KY 40507

Hotel Recommendations

📍The Manchester

📍21c Museum Hotel

📍Lexington Marriott City Center


Note: The closest airport is Blue Grass Airport (LEX)

FAQs

FAQs

  • Will ticket sales close?

    We're closing ticket sales on August 15, 2025! Be sure to secure your spot before it's too late.

  • What's the VIP Happy Hour?

    A private post-event happy hour with Dr. J.J. Peterson and the Bolt team,ideal for deeper conversation, networking, and personalized insight. Only 15 seats available!

  • Are there group rates?

    Yes! We'd love to see you and your team. To learn more about group rates and to get a custom quote for your team, please reach out to us at (859)-203-1406.

    Call now!
  • Is there parking?

    Yes, both free and paid parking is available near the venue. We'll send full details before the event.

  • What should I bring?

    Just you and your business brain. We’ll provide all materials. Laptops are optional.

  • What's your refund policy?

    Full refunds available up to 14 days before the event. After that, we offer credit toward future events or livestream access.

  • Where is the in-person event?

    At Bolt Marketing in Lexington, KY. Our address is 333 E Main St Unit 185 Lexington, KY 40507

Ready to start hitting your marketing goals?