Richmond Motorsports
Motorsports Dealership
Website Redesign
The Need
The Richmond Motorsports team recognized that their website needed an update. They wanted something more than just the basic dealership website, but something that spoke to their customer’s wants and desires. The new website’s goal was to increase website conversions and allow them to get in touch with their customers quicker.
The Solution
The immediately noticed the lack of emotion, calls to action, and mobile-friendliness on the website. We knew we needed to invite customers into a story of adventure where they were the main characters and we used the headline "Ride Into Adventure." Once customers were hooked they needed clear a clear way to get in touch with the dealership so we added call to action buttons in the navigation and across the site. We optimized the site for mobile users since 75% of web traffic was coming from mobile devices and watched as the sales came in.
We recently did a rebrand for Richmond Motorsports' parent company United Motorsports for their national launch. Check out the United Motorsports Case Study here.
Deliverables
Website Redesign
Industry
Motorsports, Dealership
Year
2020
Testimonial
“Bolt Marketing helped us streamline our website so that customers can find information faster and ultimately get in touch with us easier.”
-Owner of Richmond Motorsports
Website Redesign Impact
A small change led to a huge return for Richmond Motorsports. By trusting marketing experts to optimize and redesign their site, they were able to serve their customers better and increase revenue.
Increase in web actions
With its new, user-friendly design people started exploring the RMS website and taking action
Increase in Vehicle Description page views
Users started navigating to view inventory and make purchase decisions
Increase in online Financial Applications
Our biggest accomplishment for this client - a huge increase in online sales
Decrease in bounce rate
More users were staying on the website instead of leaving
